Christmas in July.
It’s just a bit overdone, isn’t it?
I know it’s a marketing ploy. And it bugs me in a number of ways, on a number of levels. I like my seasons – and the holidays that go with them – just as they are. I like them to show up when they’re supposed to. And I’m not too keen on the marketing trends that play havoc with them.
The only instance that “Christmas in July” makes any sense to me is when it comes to embroidery and other forms of arts and crafts that require time to develop.
Embroidery, after all, is a slow craft. You can’t just snap your fingers, press a button, and voilá! A hand embroidered gift pops out, ready to deliver.
So, while I tend to be a bit of a cynic who looks askance at “Christmas in July” as just another marketing gimmick, I have to admit that, when it comes to embroidery, thinking ahead to Christmas-in-December while sweating away in July does make sense.
And to that end, for those who want to get ahead on Christmas needlework, here are two ways you can do that…
Continue reading “Christmas in July? You Can Start Stitching Now!”